News
Redefining Member Care: Inside AffirmedRx's Patient Care Advocate Model That Turns Pharmacy Calls into Compassion
For Greg Baker, Chief Executive Officer of AffirmedRx, advocacy is a responsibility. Their Patient Care Advocate (PCA) model reflects that belief, offering a unique way to think about pharmacy benefits that centers on personal connection, proactive engagement, and meaningful support for members.
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Cellexia Cellular Renewal Cream: A New Kind of Face Cream
Testing the anti-aging approach that targets your cells instead of just your skin
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What Entrepreneur and Innovator Joe Kiani Has Been Up to One Year After His Masimo Resignation
In over three decades, Joe Kiani led Masimo from a California startup into a global leader in patient monitoring. Since his resignation in late 2024, Kiani has not slowed down but rather redirected his energy into a series of ventures that combine health, technology, and human connection.
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